Statistics & ROI
“Year in, year out, HIS has consistently grown our Internet Market with what has to be one of our highest ADR's.”
All Sunny Hotels, Ft. Lauderdale
Who is viewing your website? How are they finding it? How much money is your website generating? Our objective analysis of monthly website activity entails:
- How many reservations did your website book?
- Where did those reservations orginate?
- How many visitors came to your site?
- What countries were they from?
- Where did they find your site in the first place?
- Which of your pages did they visit?
- Are your advertising dollars generating revenue? If so, what is the ROI (return on investment) for each campaign?
- Is Internet an adequate percentage of your overall revenue?
HIS has affordable, cutting edge reporting solutions available only to our clients. Our hotels receive monthly statistics via e-mail, and online in real time, outlining which search engines and travel sites are the top referrals for the hotel, and which sites are producing the most revenue. We can even pinpoint which keywords, if any, were used to find your property website. These reports enable our clients to specifically and economically concentrate their marketing and advertising efforts on those sites driving the most business.